Being active in some sport isn’t just a nice hobby, but it’s also healthy. Today we’re looking at the best sports good shops in London. The locations of these stores are pretty much scattered all over the city of London, and they sell everything from accessories for extreme sports, cricket, football, tennis, and everything else. The important thing to keep in mind is that in the city of London there are a number of venues where people can actively participate in their sport of choice. In the hopes that we make your decision making easier, we have compiled a list that will make it easier for you. London is a massive city and finding the right store can be sometimes a hassle. The top sport shops in London are usually very well stocked, so finding the right football sneakers, or just the right cricket bat will hopefully be a breeze. Football is of course the most popular sport in England, but cricket and rugby shouldn’t be ignored either. There’s also tennis, for those who prefer that sport. Whatever the case may be, taking up the sport you like the most will be healthy for you, and it will certainly be a lot of fun!


  1. Lillywhites


On the top of list is Lillywhites, a London sport shop located on Regent Street and it’s probably the most well stocked one in the city. Lillywhites spreads across a total of five huge floors, so you shouldn’t have a doubt in your mind about not finding what you’re looking for. Sports equipment isn’t usually cheap, but as a general rule Lillywhites is pretty affordable, which is one of the reasons why it’s number 1 on our list. Be warned though, the store is usually packed with people too.

Visiting address: Regent Street 24, London, SW1Y 4QF


  1. Sports Direct on Oxford Street

Sports Direct on Oxford Street2

The Sports Direct website is probably already familiar to you, but what some might now know is that they also own physical stores. The location is a huge plus, and this should never be ignored in a large city. Check out their website first, and we’re sure that you’ll find tons of merchandise that you’ll immediately want to buy. Then make your way to Oxford Street and check those items out for real.

Visiting address: Oxford Street 150, London, W1D 1ND


  1. Decathlon UK

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Reasonable prices and huge stocks of all sorts of sporting goods is what puts Decathlon on the map. You’ll probably need a car to get here, so you’ll be glad to hear that there is free parking. While the store constantly has £1 items on sale, we recommend that you do not buy these. Instead find something of quality, and it’ll last you much longer. You get what you pay for, and it’s damn true. Whether it’s cycling, or horse riding, you’ll find all the necessary gear at Decathlon.

Visiting address: Surrey Quays Road, London, SE16 2XU


  1. Niketown


In the world of sports there’s probably not a bigger name brand than Nike. This one is also located on Oxford Street, as is expected of such an important player in the business. They sell everything Nike, and if you’re a fan of the brand, you will have a blast browsing through the store. In general, the staff are friendly and helpful, and on occasion they do have discounts. The music inside the store can get loud, which will annoy some, but this is pretty much the only down side.

Visiting address: Oxford Street 236, London, W1C 1DE


  1. Lululemon


Lululemon is a well-known high end sporting good chain, and their London store is exactly what one would expect of them. Lululemon always tries to be as stylish as possible, which is probably the reason why the company has made a name for itself. Lululemon isn’t always cheap, but at the end of the day, it’s probably worth it. On occasion they have live mannequins on the window shops, and yes, they are good looking girls doing yoga. Talk about good marketing!

Visiting address: Long Acre 19, London, WC2E 9LD


  1. Ellis Brigham

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If you’re into extreme sports, or outdoors activities, then Ellis Brigham is the right sporting good store for you. They specialize in hiking gear, climbing equipment, camping stuff, etc. Inside the shop itself, there’s an ice wall where people can practice their skills, for a price of 40 pounds. Snowboarding and skiing gear is also on hand here, and they only sell the highest quality merchandise. If you’re located in Covent Garden, this is the closest and best store for you.

Visiting address: Southampton Street 3, London, WC2E 7HA


  1. Run and Become

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Running and jogging won’t just make you fit, but studies have shown that it’s a very efficient way of relieving a person of anxiety and depression. With that being said, this store specializes in all things that have to do with running. It’s footwear galore! The staff aren’t just helpful, but they are trained to make the customer’s choice very easy. Buying the right pair of shoes is crucial, whether you use it for sports or not.

Visiting address: Palmer Street 42, London, SW1H 0PH


  1. Barclays Cycle Hire

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Strictly speaking, this isn’t a sporting store, but we couldn’t go on without mentioning it. In the city of London there are over eleven thousand bicycles which are available to the public for their personal use. All a person needs to do it register an account on the website (included above) and they will receive a key for the low price of three pounds. These station docks can be found all over the city, and it’s a magnificent way of getting out and about. For rides that are under 30 minutes, using the bicycles is completely free.


  1. Sports Direct on Tilling Road

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We already included one Sports Direct shop on the list, but the one on Tilling Road is certainly worth mentioning as well. It’s located close to the Brent Reservoir, and in this area, it’s probably the best choice for buying sporting gear and accessories. The shop is fairly massive, which means it’s also packed! Discounts and sales happen often, so keep your eyes open for a good deal.

Visiting address: Tilling Road, London, NW2 1LW


  1. PUSH Cycles

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This one is for the bicycle enthusiasts out there. The store specializes in all things cycling related. You’ll find some run of the mill city bikes, but if you’re looking for something more specific and infinitely cooler, some of the mountain bikes they sell are absolutely amazing. The staff are always on hand to give you good advice, especially if you’re buying a bike for the first time. They also sell a wide range of parts, so if you want to upgrade your bicycle, this is where you should do it.

Visiting address: Newington Green 35C, London, N16 9PR